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Introduction to Digital Marketing: A Beginner’s Guide

A photo of a tablet displaying the subsets of online marketing
A photo of a tablet displaying the subsets of online marketing
Learn the basics of digital marketing with our quick and simple guide.

What Is Digital Marketing?

Digital, online or internet marketing, in a nutshell, is a marketing method and strategy which primarily involves the use of electronic devices and utilizes the internet as a means to market your ideas, products, and services. Unlike traditional marketing methods, digital marketing is a measurable, targeted, and interactive way of communicating and reaching out to your audience and potential customers.

There are many ways for digital marketing to positively affect your business. For one, it allows you to be seen and get noticed online, which in turn gets you more traffic, which consequently turns into leads, and leads into actual customers. That’s essentially the very essence of what digital marketing is. It helps you build a strong and credible online presence for a convenient and accessible means of engaging and interacting with your audience and customers through various online channels.

Why Jump Into The Digital Marketing Trend Now?

It’s really quite remarkable how much the internet has drastically changed how we go about our everyday lives in such a short span of time. I remember what my 58 year old mild luddite father said to me when I bought him a birthday present online, that if I told him 15 or 20 years ago that I would be able to buy him his favorite pair of shoes – which mind you, are extremely rare and hard to find – without physically going to the store but rather have it delivered straight to his doorstep, he would’ve laughed at my face. But when I got him those shoes for his birthday and all he had to do was sign a piece of paper from the delivery guy, he indeed laughed, but in fascination and amusement.

That story of my dad’s reaction on his online-shopped dream shoes is a  testament to how the digital age has affected the way we do things even as mundane as buying a gift. Had it not been for an effective digital marketing strategy, I wouldn’t have been able to find that lucrative pair of shoes my Dad has been wanting for so long.

That is why there’s no better time to jump right into the digital marketing trend than today. The world is rapidly shifting to the digital realm, and if you continue resisting the inevitable change, you will eventually get left behind by your competition.

If you haven’t been living under a rock for the past few years, you should know that the majority of the world’s population has already gone online. In fact, according to a recent study conducted by We Are Social, there are currently 4.388 billion active internet users around the world today. In case you’re wondering, that accounts for 56 percent of the world’s total population.

What’s even more remarkable is the rate in which the world is going digital. According to the same study, there are more than one million new internet users per day. Now if that doesn’t convince you to dip your toes into the digital marketing world, I don’t know what will.

If you would ask me, is digital marketing the future? I’d say, it’s not. It’s the present! The now! And if you’re not in it right now, then chances are, your competitors are already ahead of you by a mile.

But it’s not yet too late. With a sound digital marketing strategy and tons of determination and persistence, you can still catch up and even get ahead.

How Can Digital Marketing Help My Business Grow?

As I mentioned earlier, there are plenty of ways digital marketing can affect your business positively. However, the secret isn’t in digital marketing itself. It’s in the strategies and methodologies that you employ.

In simple terms, if done right the perks, advantages and benefits of digital marketing are limitless.

Imagine this, based on a 2019 study by seoClarity, those that rank number 1 in Search Engine Results Pages (SERPs) have a significantly higher Click Through Rate (CTR) than those in lower rankings. This doesn’t only show that ranking number 1 in SERPs is increasingly becoming more important than ever before, but it also explains the importance of an effective digital marketing strategy. 

Naturally, if your site is the first thing a searcher sees, they are more likely to click through. More click throughs equate to more leads, and more leads to more potential customers, and more customers mean good and healthy businesses. It’s really just basic math.

Hence it is important to partner with good digital marketing and SEO agencies in order to feel and see the full positive effects of digital marketing. 

One indicator of a great partner is if they offer digital marketing services that can be personalized and tailored-fit to address your business’ unique needs. Another good indicator of a great partner is if they stay up to date with all the current and latest digital marketing trends and only employ white-hat strategies. That my friend, is a sign of a great digital marketing partner!

Types of Digital Marketing Services and How They Can Address Your Needs

Different kinds of businesses, different kinds of marketing needs. As such, there are also different types of digital marketing services that cater to each unique needs. It’s important that you know what these services are and how they can contribute to your desired outcome. 

So let’s cut to the chase and round them up one by one.

  • Social Media Marketing

The number of active social media users around the world, according to www.wearesocial.com is 3.484 billion. That number, which by the way accounts for 45% of the global population, saw a 9% increase from last year’s figures. Needless to say, social networking sites eat up a significant chunk of the pie in terms of the most consumed online platforms.

But there’s a caveat to this. It doesn’t necessarily mean that all social media platforms are going to work wonders for your business. Although all major platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, and so many others allow you to share certain types of content to a certain degree, each social networking sites have their own strengths and weaknesses as well. 

Thus it’s important to consult your digital marketing partner about what platform you should utilize to maximize returns. If you need free and instant consultation, just click here.

  • Content Marketing

So what is content marketing exactly? Content marketing is perhaps one of the oldest marketing strategies around. From signages to newspaper and magazine ads, and now to blogging, there’s no question that written content has seen the rise and fall and the twists and turns of the marketing world. But even if it has been around for so long, it looks like it’s still going to stick around for much longer.

In fact, the Content Marketing Institute (CMI) recently released a rather interesting bit of statistics. According to CMI’s research, 91 percent of B2B (business to business) marketers use content marketing to reach, engage and interact with their customers. While 86 percent of B2C (business to consumer) marketers do the same.

Content marketing really is a proven and tested method of putting your product and services out there for the world to see. 

  • Search Engine Optimization (SEO)

Correct me if I’m wrong but I believe I have already told you earlier about the importance of ranking number 1 in SERPs. Without a sound SEO strategy though, you can kiss your dreams of ranking number 1 goodbye.

SEO services are specifically designed to help optimize your website and social media pages, as well as your written and video content for search engines like Google, Yahoo, and Bing. These are all important variables in your SERPs ranking.

  • Search Engine Marketing (SEM)

While you can rank high on SERPs for free by simply employing effective SEO strategies, purchasing ads on search engines can also be an effective marketing strategy.

Using the most relevant keywords, your SERP ads will strategically appear in search queries for your targeted site visitors. SEM is technically a subset of SEO only this time you’re generating traffic through your paid ads. 

  • Video Production and YouTube Marketing

Out of all the types of content that you can consume online, videos are probably the most entertaining and easiest to get hooked on. In fact, according to CMI, video content is projected to account for 80% of all web traffic by 2020.

As if those figures aren’t already convincing enough, according to the same research, 96 percent of consumers find product videos helpful and 75 percent are more likely to make a purchase after they have watched a video. This goes to show just how effective video content is as a marketing tool.

And since we’re already on the topic of video content, then we might as well talk about the biggest video sharing platform in the world, YouTube. You can be sure that millions of people from all around the world watch YouTube videos day in and day out. So you might be thinking that by simply uploading a video on YouTube that you’re already going to generate traffic and leads, you’d be wrong. YouTube marketing requires a whole bunch of analysis and SEO in order for your videos to reach your targeted audience, otherwise your fancy video production would’ve been put to waste.

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Let’s partner up and create something amazing together! With our digital marketing expertise and advanced SEO strategies, we can help you rank higher and become notable!